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Visual Skin Changes

Cosmetics Claim Testing to Validate Makeup, Longwear, All Day, Color Persistence, and Durability

Time Can Take a Serious Toll on Your Skin

One thing scientists and consumers can agree on is that with a consistent and well thought through skincare routine focusing on prevention, it is possible to slow the process of visual aging.

Looking youthful is something that many people around the world strive to maintain as they continue to age.

While the metaphorical fountain of youth still hasn’t been discovered or uncovered, there have been a number of breakthroughs that allow for modern products to dramatically improve the appearance of conditions such as fine lines, wrinkles, age spots, and evenness of skin tone.

VCS is proud to have a custom tailored strategic parternship which allows us to streamline Microbiome collections, claims, and analysis through the supply chain to provide a full service, turnkey solution.

For more information, please visit our Microbiome Friendly Claim Support page.

Microbiome Related Claims

  • Microbiome Friendly
  • Eliminates the Root Cause of Odor
  • Helps Support a Natural Skin Balance
  • Eliminates Harmful Surface Bacteria
  • Won’t Upset Skin Homeostasis

Claim Support Validation Techniques

  • Custom Collections and DNA/RNA Analysis

Many factors lead to a prevalence of age spots or different hyperpigmentation related conditions, and some people are more susceptible to them than others.

To learn more about these types of studies, please visit our Hyperpigmentation Page.

Hyperpigmentation Related Claims

  • Reduces the Appearance of Age Spots
  • Helps Reduce Hyperpigmentation
  • Helps to Even the Skin Tone
  • Reduces Inflammation and Redness
  • Helps Restore Skin’s Natural Healthy Glow
  • Helps Skin Appear More Vibrant

Claim Support Validation Techniques

  • Clinical Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires

A brighter more even complexion is something that most consumers are interested in achieving, and independently documenting the positive effects of a product in this category can dramatically help boost sales and improve product recognition.

Skin Brightening Studies and Luminosity Evaluations are great ways to help differentiate your product and to improve a variety of underlying conditions.  To learn more, visit our Luminosity Page.

Related Claims

  • Improves Luminosity
  • Brightens the Skin
  • Helps Skin Appear More Vibrant
  • Reduces Uneven Pigmentation
  • Reduces the Appearance of Age Spots
  • Encourages Even Skin Tone
  • Promotes a Healthy Glow
  • Promotes a Brighter Complexion

Claim Support Validation Techniques

  • Before & After Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires/User Trials

Measure the Instant Improvement Provided by Cosmetic Products

A combination of skincare and cosmetic applications can significantly help boost consumer self-esteem and confidence in their look and appearance.

Visit our Makeup Testing page to learn more about some additional claims that can be employed for topical cosmetics.

Makeup and Cosmetic Related Claims

  • Evens the Skin Tone
  • Promotes a Healthy Complexion
  • All Day Wear
  • Water Resistant
  • Sweat Resistant
  • Lasts all Day
  • Even Coverage
  • Vibrant, Long Lasting Color
  • Transfer, Rub Resistant

Claim Support Validation Techniques

  • Before & After Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires/User Trials

A variety of other secondary Anti-Aging Claims can be developed based on industry standard techniques or proprietary individualized protocol.

Skin Firmness Testing can be conducted instrumentally and user feedback can also be assessed to determine the skin’s elasticity and rebounding related properties.

Youthful appearance is synonymous with firm, elastic skin, and accordingly these claims can really strike home with many different consumer markets.

Skin Firming Claims

  • Improves Firmness
  • Increases Elasticity
  • Reduces the Appearance of Sagging

While more common in young adults and adolescents, pimples, acne, and generally troubled skin can be a major source of self-consciousness and frustration.

In adults, sebum production, shine and oiliness can still play a major factor. Certain ingredients like Salicylic Acid or Benzoyl Peroxide will automatically classify into the OTC drug realm, however there are also a wide range of oil related cosmetic claims that can be supported.

It’s more important than ever to differentiate your acne and oil reduction products for the global consumer, and we can help you do so with a number of different study designs.

As an FDA Registered Facility, VCS can test Over-the-Counter acne products to help you differentiate how your products work at the visual level. We’re also qualified to measure the reduction in surface oil and sebum production, and we can help demonstrate an improvement in some non-OTC level related claims.

Oil and Sebum Claims

  • Helps Reduce Sebum
  • Oil Control
  • Helps Reduce the Appearance of Acne
  • Helps Reduce Shine
  • Reduces Inflammation
  • Reduces Redness
  • Non-Comedogenic
  • Helps Calm/Soothe Troubled Skin

If your product can help even the skin tone or reduce the appearance of redness or  generally troubled skin, let us help you demonstrate its efficacy with our proprietary Validated Clinical Photography.

Let’s face it, many people suffer from the unattractive sight of dimpling skin on the thighs and buttocks, commonly known as cellulite.

As you age and your body chemistry changes, things stretch, tighten, and contract, and sometimes the body doesn’t go back to exactly the way that it was before.  This can lead to a self-consciousness or unsightly long-term reminder, and there are a variety of treatments out there which can be employed to visually reduce the appearance of the condition.

Cellulite Related Claims

  • Improves the Appearance of Orange Peel
  • Improves the Texture of Orange Peel
  • Reduces Skin Roughness
  • Helps Reduce Visible Dimples
  • Reduce the Appearance of Cellulite
  • Body Mass Index
  • Thigh Circumference

Beauty from Within is a very common trend in the industry at the moment, and for good reason.  Overall health and wellness can play a major role in the visual appearance of the skin.

Many dietary supplements are used today for health, wellness and beauty.  There are a wide range of claims that can be made about the impact that ingestible products have in the body, and it is more important than ever to ensure that the claims are clearly and ethically backed.

Relevant Categories

  • Multivitamins/minerals
  • Herbal products
  • Nutraceuticals
  • CBD products
  • Other Health and Nutritional Products

When properly applied, eye makeup can be dramatic, and most women focus on highlighting their eyes with the use of products such as eyeliner, eye pencils, shadow, mascaras, creams and other product types.

The eyes are one of the first attributes people notice, and as such they are a focal point of the face that people often pay a lot of attention to detail on.

All day wear products and waterproof makeup along with water-resistant mascara are in high demand.

Eyelash Enhancement can include lengthening and volume-based measurements, and products in this category can bridge the gap between OTC and cosmetics depending on the specific claims and ingredients.

Under eye puffiness, discoloration, bags, and dark circles can also be treated to demonstrate a compelling change in the overall appearance of an individual. Nobody wants to have dull, tired, eyes.

Related Claims

  • Eyelash Length and Volume
  • Increased Brow Thickness
  • Waterproof/water resistant
  • Long lasting
  • Quick drying
  • Easy application
  • Smudge proof
  • Transfer resistant

Most consumers use some type of lip care product either for fashion, comfort or both.  Lip products include Chapsticks and Balms, Shimmer, Matte, Powder, Cream and Liquid categories with different types of applicators: Palettes, Pencils, Tube/stick and Liquid.

For more information visit our Lip Care Durability, Color Persistence, and Efficacy Page.

Related Claims

  • Hydrating
  • Moisturizing
  • Barrier Function
  • Gloss
  • Long Wear
  • Smudge Proof
  • Smudge Resistant
  • Transfer Resistant
  • Crease Proof
  • Conditioning

Claim Support Validation Techniques

  • Before & After Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires/User Trials

Your feet are constantly in motion and time can take a real toll on them.  Routine footcare can promote an overall healthy lifestyle and a positive attitude, and taking care of your feet is essential.  VCS can help to prove how your products can help sooth consumers aching soles.

For more information visit our Footcare, Cracked Heal, and Body Hydration Products Page.

Claim Support Validation Techniques

  • Before & After Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires/User Trials

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