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Eyelash Testing

Eyelash Enhancement, Length, Volume, Shine, Curl and Growth Studies

Eyelashes are a particularly prominent, natural facial attribute that most people are lucky enough to be born with.

Genetics, hair color, age, gender, and ethnic background all play a strong role in determining how prominent a feature the eyelashes are.

Thicker, Fuller, Longer Lashes are Universally Desirable

Unlike many other beauty trends, with eyelashes there is a fairly common consensus that “more is better.”

There are many different ways to make it appear that you have thicker, fuller, longer lashes, and there are drug and OTC products for physically growing and retaining your lashes for a longer period of time.

Framing the Focal Point of your Face

The eyelashes frame your eyes, which are the second most commonly focused on area when people meet (after the lips).  When it comes to “holding a gaze,” however, the eyes have it, no contest.

As a result of the prominence of the eyes, eyelash enhancement is an effective way to highlight and draw more attention to one of your most beautiful sensory assets.

There are many different ways to impact the appearance of eyelashes:

  • Lash Lengthening and Extensions
  • Mascara and Product Buildup for Density/Volume
  • Shine
  • Curl
  • Darkening/Pigment Enhancement
  • Eyelash Retention (Latisse)
  • Eyelash Growth

Eyelashes are Front and Center

The eyelashes frame your eyes, which are the second most commonly glanced at area when meeting new people, after the lips.  When it comes to “holding a gaze,” however, the eyes have it, no contest.

As a result of the prominence of the eyes, eyelash enhancement is an effective way to highlight and draw more attention to one of your most beautiful sensory assets.

Lash Retention and Growth

On average, most people will lose between 3-5 natural eyelashes per day.  Like with hair, lashes go through three distinct phases of growth called Anagen, Catagen, and Telogen.

The complete cycle of eyelash growth generally takes between 3 and 11 months depending on the individual.

Utilizing techniques to reduce the fallout of natural lashes, they can grow longer and thicker and the overall quantity of lashes may also be improved.  Together these factors can make for a fuller and more voluminous appearance.

OTC and Drug Implications

It is important to note that these particular mechanisms are all considered to be part of the Over the Counter (OTC) drug realm.  Growth and Retention are both highly regarded and highly regulated claims, and mentioning these terms in your marketing materials can categorize your products as drugs in many markets around the world.

It is imperative that you use a Validated Claim Support laboratory to substantiate your clinical claims, and when drug level claims are involved an even higher level of scrutiny is required.

The FDA can, has and will continue to issue warning letters for Eyelash Growth Claims that are unsubstantiated, and for products containing ingredients that have been previously classified as drugs.

Validated Claim Support is FDA Registered and Inspected, and we can handle your cosmetic and and/or drug related claim support needs.

Mascara and Cosmetic Products

Mascara was invented in 1872 by French perfumer-entrepreneur Eugène Rimmel.  His original lash plumping formula was simple and was composed of 2 ingredients: petroleum jelly and coal dust.

Cosmetic science has come a long way in the last 150 years, and mascara has become a billion dollar industry across the globe.

Differentiating mascara products from the competition involves well planned and executed clinical studies, designed to highlight unique product attributes including shine, color, length, volume and curl.

VCS has a number of novel photographic techniques to help make your mascara products stand out from the competition.  Our proprietary clinical photography can help you bridge the gap between clinical science and consumer ready marketing images.

Eyelash Extensions

Lash extensions are an immediate way to improve the overall visual presence of the lashes.  Ranging from products you can buy at the drug store to professional salon level products, these enhancements are becoming more and more popular.

For lash extension products, claims regarding durability, duration, ease of application, volume and visual improvement can help market your brand.

VCS can custom tailor a consumer study to promote Eyelash Enhancement products.

Claim Support Validation Techniques

Eyelash Claims can be supported by a combination of the following techniques:

  • Clinical Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires

Sample Eyelash Enhancement Claims

  • Improves eyelash appearance
  • Eyelashes appear fuller
  • Helps retain eyelashes
  • Improves curl and visibility
  • Improves shine and reflectivity
  • Improves Eyelash Density by XX%
  • Improves the appearance of lashes
  • Improves length and curl

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