User trials generally involve qualitative or subjective questionnaires, and are designed to pull sensory feedback data from product users.
These studies are critically important when it comes to supporting claims that cannot be measured directly, such as use experience, product recommendation, sensory feedback, and tactile performance.
Sample Consumer Claims
- X% of subjects reported that their skin appeared younger
- Silky smooth feel
- Makes the skin feel notably softer in as little as 3 uses
- Leaves the skin feeling hydrated in as little as one use
- Leaves skin feeling moisturized and healthy