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Visual Skin Changes

Time Can Take a Serious Toll on Your Skin

One thing for certain is that with a consistent and well thought through skincare routine it is possible to prevent and reduce certain underlying conditions which can lead to the appearance of aging.

Looking youthful is something that many people around the world strive to maintain as they continue to age.

While the metaphorical fountain of youth still hasn’t been discovered or uncovered, there have been a number of breakthroughs that allow for modern products to dramatically improve conditions such as fine lines, wrinkles, age spots, and evenness of skin tone.

Hyperpigmentation & Age Spots

Many factors lead to a prevalence of age spots or different hyperpigmentation related conditions, and some people are more susceptible to them than others.

Environmental variables such as UV and Sun Exposure, dry, cold winters, pollution, and daily routine all play a significant role in how your skin visually ages over time.

If your product or active ingredient can help reduce the appearance of pigmentation in the skin there are a wide range of applications that it can fill.

Skin tone evening claims are highly regarded, and reduction in age spots and minimizing hyperpigmentation can dramatically improve the overall youthful appearance of an individual.

Related Claims

  • Reduces the Appearance of Age Spots
  • Helps Reduce Hyperpigmentation
  • Helps to Even the Skin Tone
  • Reduces Inflammation and Redness
  • Helps Restore Skin’s Natural Healthy Glow
  • Helps Skin Appear More Bibrant

Claim Support Validation Techniques

• Clinical Photography
• Biophysical Instrumentation
• Expert Clinical Grading
• Subjective Questionnaires

Skin Brightening, Luminosity, and Evening of Skin Tone

From cutting edge retinoids through AHA and Vitamin C, brightening the skin is a tried and true method for reducing the signs of aging.

A brighter more even complexion is something that most consumers are interested in achieving, and independently documenting the positive effects of a product in this category can dramatically help boost sales and improve product recognition.

Skin Brightening Studies and Luminosity Evaluations are great ways to help differentiate your product and to improve a variety of underlying conditions.

Related Claims

  • Improves Luminosity
  • Brightens the Skin
  • Helps Skin Appear More Vibrant
  • Reduces Uneven Pigmentation
  • Reduces the Appearance of Age Spots
  • Encourages Even Skin Tone

Claim Support Validation Techniques

  • Clinical Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Home Use Trials
  • Subjective Questionnaire
  • Dermatologist Review

Makeup and Cosmetic Durability Testing

Endure through various environmental factors such as sweat, water, and the introduction of outside pollutants.

While often times the effects of makeup may be more temporary than those of longer skin care regimens, they are often more dramatic. A combination of skincare and cosmetic applications can significantly help boost consumer self-esteem and confidence in their look and appearance.

Makeup Testing can be employed to develop long wear claims, and secondary methods can be added such as water resistance and sweat resistance testing.

Cosmetic evaluations can also help demonstrate color persistence, and long wear or “All Day” claims are highly effective for marketing and to promote sales.

A variety of different methods can be employed to prove the durability and efficacy of makeup and cosmetic products, and VCS will work with you to develop a viable custom solution.

Related Claims

  • Evens the Skin Tone
  • Promotes a Healthy Complexion
  • All Day Wear
  • Water Resistant
  • Sweat Resistant
  • Lasts all Day
  • Even Coverage
  • Vibrant, Long Lasting Color
  • Transfer, Rub Resistant

Claim Support Validation Techniques

  • Clinical Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Home Use Trials
  • Subjective Questionnaire
  • Dermatologist Review

Prove That Your Products are Unique from the Competition

Differentiate your products from the competition – don’t settle for anything less than the best clinical photography in the industry.

Validated Claim Support offers cutting edge, high-resolution photography to help document product efficacy over a given treatment timeline or product usage cycle.

We offer imaging using either Canfield VISIA CR capture or proprietary Validated Clinical Photography. Both of these methods can include analysis which will demonstrate improvement from baseline.

Additional Anti-Aging Claim Support

A variety of other secondary Anti-Aging Claims can be developed based on industry standard techniques or proprietary individualized protocol.

Skin Firmness Testing can be conducted instrumentally and user feedback can also be assessed to determine the skin’s elasticity and rebounding related properties.

Youthful appearance is synonymous with firm, elastic skin, and accordingly these claims can really strike home with many different consumer markets.

Skin Firming Claims

  • Improves Firmness
  • Increases Elasticity
  • Reduces the Appearance of Sagging

Sebum Reduction and Oil Control

While more common in young adults and adolescents, pimples, acne, and generally troubled skin can be a major source of self-consciousness and frustration.

In adults, sebum production, shine and oiliness can still play a major factor. Certain ingredients like Salicylic Acid or Benzoyl Peroxide will automatically classify into the OTC drug realm, however there are also a wide range of oil related cosmetic claims that can be supported.

It’s more important than ever to differentiate your acne and oil reduction products for the global consumer, and we can help you do so with a number of different study designs.

As an FDA Registered Facility, VCS can test Over-the-Counter acne products to help you differentiate how your products work at the visual level. We’re also qualified to measure the reduction in surface oil and sebum production, and we can help demonstrate an improvement in some non-OTC level related claims.

Oil and Sebum Claims

  • Helps Reduce Sebum
  • Oil Control
  • Helps Reduce the Appearance of Acne
  • Helps Reduce Shine
  • Reduces Inflammation
  • Reduces Redness
  • Non-Comedogenic
  • Helps Calm/Soothe Troubled Skin

If your product can help even the skin tone or reduce the appearance of redness or
generally troubled skin, let us help you demonstrate its efficacy with our proprietary Validated
Clinical Photography.

Cellulite Reduction Studies

Let’s face it, many people suffer from the unattractive sight of dimpling skin on the thighs and buttocks, commonly known as cellulite.
As you age and your body chemistry changes, things stretch, tighten, and contract, and sometimes the body doesn’t go back to exactly the way that it was before. This can lead to a self-consciousness or unsightly long-term reminder, and there are a variety of treatments out there which can be employed to visually reduce the appearance of the condition.

Related Claims

  • Improves the Appearance of Orange Peel
  • Improves the Texture of Orange Peel
  • Reduces Skin Roughness
  • Helps Reduce Visible Dimples
  • Reduce the Appearance of Cellulite
  • Body Mass Index
  • Thigh Circumference

Dietary Supplements and Nutraceutical Testing

Beauty from Within is a very common trend in the industry at the moment, and for good reason. Overall health and wellness can play a major role in the visual appearance of the skin.
Many dietary supplements are used today for health, wellness and beauty. There are a wide range of claims that can be made about the impact that ingestible products have in the body, and it is more important than ever to ensure that the claims are clearly and ethically backed.

Relevant Categories

  • Multivitamins/minerals
  • Herbal products
  • Nutraceuticals
  • CBD products
  • Other Health and Nutritional Products

Eyelash Enhancement Products and Undereye Studies

When properly applied, eye makeup can be dramatic, and most women focus on highlighting their eyes with the use of products such as eyeliner, eye pencils, shadow, mascaras, creams and other product types.

The eyes are one of the first attributes people notice, and as such they are a focal point of the face that people often pay a lot of attention to detail on.

All day wear products and waterproof makeup along with water-resistant mascara are in high demand.

Eyelash Enhancement can include lengthening and volume-based measurements, and products in this category can bridge the gap between OTC and cosmetics depending on the specific claims and ingredients.

Under eye puffiness, discoloration, bags, and dark circles can also be treated to demonstrate a compelling change in the overall appearance of an individual. Nobody wants to have dull, tired, eyes.

Related Claims

  • Eyelash Length and Volume
  • Increased Brow Thickness
  • Waterproof/water resistant
  • Long lasting
  • Quick drying
  • Easy application
  • Smudge proof
  • Transfer resistant

Lip Care Products

Most people use some type of lip care product either for fashion, comfort or both. Lip products include Shimmer, Matte, Powder, Cream and Liquid categories with different types of applicators: Palettes, Pencils, Tube/stick and Liquid.

Related Claims

  • Hydrating
  • Moisturizing
  • Barrier Function
  • Gloss
  • Long Wear
  • Smudge Proof
  • Smudge Resistant
  • Transfer Resistant
  • Crease Proof
  • Conditioning

Claim Support Validation Techniques

  • Clinical Photography
  • Expert Clinical Grading
  • Cosmetologist Approved
  • Home Use Trial
  • Subjective Questionnaires

Footcare Products

Your feet are constantly in motion and time can take a real toll on them. Routine footcare can promote an overall healthy lifestyle and a positive attitude, and taking care of your feet is essential.
Hydration, callous reduction, cracked heels, fungal issues including Athlete’s Foot and flaky dry skin are common problems, and VCS can help you document the visual and experiential improvement in a wide range of conditions.

Related Claims

  • Exfoliating
  • Hydrating
  • Tough Skin
  • Cracked Heels
  • Sweat
  • Odor
  • Blisters
  • Fungus (Athlete’s Foot)
  • Nail Discoloration
  • Improvement in Discomfort

Our image capture techniques are second to none, and the final output of Image Analysis is endlessly customizable. Let our team of clinical photographers work directly with your marketing team so that we can color match logos and branding to custom build a beautiful and straightforward clinical presentation. Whether you’re a newly formed small company or a multinational major brand, working to ensure that the science behind your clinical studies and the marketing goals of your company align is critically important. . . At VCS we strive to make clinical testing a beautiful thing.

 

There are a lot of different underlying conditions which can lead to variations in skin tone and color, and some of them are more severe than others. As an FDA Registered Clinical Support Laboratory, Validated Claim Support is capable of testing skincare and beauty products outside of drug monographs, and we’re capable of testing new OTC and drug level ingredients for efficacy and eventual approval as well. Clinical Photography and Before and After images allow you to accurately and reproducibly demonstrate the changes in pigmentation over time, and as the world’s leading provider in high resolution Clinical Imaging, VCS can provide a truly market leading visual support package for your products and your brand.

Many different factors lead to a prevalence of age spots or different hyperpigmentation related conditions, and some people are more susceptible to them than others.

Environmental variables such as UV and Sun Exposure, dry, cold winters, pollution, and daily routine all play a significant roll in how your skin visually ages over time.

If your product or active can help to reduce the appearance of pigmentation in the skin there are a wide range of applications that it can fill.

Skintone evening claims are highly regarded, and reduction in age spots and minimizing hyperpigmentation can dramatically improve the overall youthful appearance of an individual.

Claims that will help you market your pigmentation reduction products can include:

  • Can help support a wide range of label claims that
  • Reduces the appearance of age spots
  • Helps reduce hyperpigmentation
  • Helps to even the skintoneReduces inflammation and redness
  • Helps restore skins natural healthy glow
  • Helps skin appear more vibrant

Claims can be supported by a combination of the following techniques:

  • Clinical Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Subjective Questionnaires

From Cutting edge retinoids through AHA and Vitamin C, brightening the skin is a tried and true method for reducing the signs of aging.

A brighter more even complexion is something that most consumers are interested in achieving, and documenting the effects of a product in this category can thus dramatically help to boost sales and improve product recognition.

Skin Brightening Studies and Luminosity Evaluations are great ways to help differentiate your product and to improve a variety of underlying conditions.

Sample Brightening and Skin Tone Claims Include:

  • Improves luminosity
  • Brightens the skin
  • Helps skin appear more vibrant
  • Reduces uneven pigmentation
  • Reduces the appearance of age spots
  • Encourages even skin tone

Claims can be supported by a combination of the following techniques:

  • Clinical Photography
  • Biophysical Instrumentation
  • Expert Clinical Grading
  • Home Use Trials
  • Subjective Questionnaire
  • Dermatologist Approved

Endure through various environmental factors such as sweat, water, and the introduction of outside pollutants.

While often times the effects of makeup may be more temporary than those of longer skin care regimen, they are often more dramatic. A combination of skincare and cosmetic applications can dramatically help to boost consumer self-esteem and make them more confident in their look and appearance.

Makeup Testing can be employed to develop long wear claims, and secondary methods can be deployed such as water resistance testing, and sweat resistance.

Cosmetic evaluations can also help to demonstrate color persistence, and long wear or “All Day” claims are highly sought after as well.

A variety of different methods can be employed to prove the durability and efficacy of makeup and cosmetic products, and VCS will work with you to develop a viable custom solution.

Sample Cosmetic Claims:

  • Evens the Skintone
  • Promotes a Healthy Complexion
  • All Day Wear
  • Water Resistant
  • Sweat Resistant
  • Lasts all day
  • Even Coverage
  • Vibrant, Long Lasting Color
  • Transfer, Rub Resistant

Prove that your products are better than the competition:

Differentiate your products from the competition – don’t settle for anything less than the best clinical photography in the industry.

Validated Claim Support offers cutting edge, high-resolution photography to help document product efficacy over a given treatment timeline or product usage cycle.

We offer imaging using either Canfield Visia CR capture or proprietary Validated Clinical Photography. Both of these methods can include analysis which will demonstrate improvement from baseline.

A variety of other secondary Anti Aging Claims can be developed based on industry standard techniques or proprietary individualized protocol.

Skin Firmness Testing can be conducted instrumentally and user feedback can also be assessed to determine the skin’s elasticity and rebounding related properties.

Youthful appearance is synonymous with firm, elastic skin, and accordingly these claims can really strike home with many different consumer markets.

Skin Firming Claims:

  • Improves firmness
  • Increases elasticity
  • Reduces the appearance of sagging

While more common in young adults and adolescents, pimples, acne, and generally troubled skin can be a major source of self-consciousness and frustration.

In adults, sebum production and shine and oiliness can still play a major factor. Certain ingredients like Salicylic Acid or Benzoyl Peroxide will automatically classify you into the OTC Drug realm, however there are also a wide range of oil related cosmetic claims that can be supported as well.

It’s more important than ever to differentiate your acne and oil products for the global consumer, and we can help you do so with a number of different study designs.

As an FDA Registered Facility, VCS can test Over The Counter Acne products to help you differentiate how your products work at the visual level. We’re also qualified to measure the reduction in surface oil and sebum production, and we can help demonstrate an improvement in some non-OTC level related claims as well.rt a wide range of label claims that consumers seek from their skincare and makeup providers in these areas including:

Consumers want to see validation that your products are effective. VCS can help support a wide range of label claims that will help differentiate your product from competitors in these areas including:

  • Eirskianmakeup providers in these of acne lesions
  • Helps reduce sebum/oil control
  • Helps reduce the appearance of acne lesions
  • Helps even the skintone
  • Reduces inflammation and redness
  • Non-Commedogenic
  • Helps calm troubled skin of label claims that consumers seek from their skin

If your product can help even the skintone or reduce the appearance of redness or generally troubled skin, let us help you demonstrate its efficacy with our proprietary Validated Clinical Photography.

Let’s face it, many people suffer from the unattractive sight of dimpling skin on the thighs and buttocks, commonly known as cellulite.

As you age and your body chemistry changes, things stretch, tighten, and contract, and sometimes the body doesn’t go back to exactly the way that it was before. This can lead to a self-consciousness or unsightly long-term reminder, and there are a variety of treatments out there which can be employed to visually reduce the appearance of the condition.

Clinical support will help validate your claims and help differentiate your product’s performance:

  • Improves the appearance of orange peel
  • Improves the texture of orange peel
  • Reduces skin roughness
  • Helps reduce dimpling
  • Reduce the appearance of cellulite

Secondary Claim Support:

  • Body Mass Index
  • Thigh Circumfrence measurements

Beauty from Within is a very common trend in the industry at the moment, and for good reason. Overall health and wellness can play a major role in the visual appearance of the skin.
Many dietary supplements are used today for health, wellness and beauty.  There are a wide range of claims that can be made about the impact that ingestible products have in the body, and it is more important than ever to ensure that the claims are clearly and ethically backed.

We conduct clinical trials for efficacy and claim substantiation for:

  • Multivitamins/minerals
  • Herbal products
  • Nutraceuticals
  • CBD products
  • Other health and nutritional products

When properly applied, eye makeup can be dramatic, and most women focus on highlighting their eyes with the use of products such as eyeliner, eye pencils, shadow, mascaras, creams and other product types.

The eyes are one of the first things anyone sees, and as such they are a focal point of the face that people often provide a lot of attention to detail on.

All day wear products and waterproof makeup along with water-resistant mascara are in high demand.

Eyelash Enhancement can include lengthening and volume based measurements, and products in this category can bridge the gap between OTC and cosmetics depending on the specific claims and ingredients.

Under eye puffiness, discoloration, bags, and dark circles can also be treated to demonstrate a compelling change in the overall appearance of an individual as well. Nobody wants to have dull, tired, eyes.

We conduct clinical trials for efficacy and claim substantiation for:

  • Eyelash Length and volume
  • Increased Brow Thickness
  • Waterproof/water resistant
  • Long lasting
  • Quick drying
  • Easy application
  • Smudge proof
  • Transfer resistant

Most people use some type of lip care product either for fashion, comfort or both. Lip products include Shimmer, Matte, Powder, Cream and Liquid categories with different types of applicators: Palettes, Pencils, Tube/stick and Liquid.

We conduct clinical trials for efficacy and claim substantiation for: 

  • Hydrating
  • Moisturizing
  • Barrier function
  • Gloss
  • Long wear
  • Smudge proof
  • Smudge resistant
  • Transfer resistant
  • Crease proof
  • Conditioning

Claims can be supported by a combination of the following techniques:

  • Clinical Photography
  • Expert Clinical Grading
  • Cosmetologist Approved
  • Home Use Trial
  • Subjective Questionnaires

Your feet are constantly in motion and time can take a real toll on them. Routine footcare can promote an overall healthy lifestyle and a positive attitude, and taking care of your feet is essential.

Hydration, callous reduction, cracked heels, fungal issues including Athlete’s Foot and flaky dry skin are common problems, and VCS can help you document the visual and experiencial improvement in a wide range of conditions.

Footcare product sample claims:

  • Exfoliating
  • Hydrating
  • Tough skin
  • Cracked heels
  • Sweat
  • Odor
  • Blisters
  • Fungus (Athlete’s Foot)
  • Nail discoloration
  • Improvement in discomfort

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