17 Eyelash Density and Growth:
Whenever you use the term “growth” you are generally getting into the field of OTC level drug claims, and VCS is happy to help you support these claims or to develop language that keeps you in the cosmetic realm.
With eyelashes, growth, an improvement in density, darkening, improvement in curl, and overall presence are typical claims that are sought after by high end consumers. All of these together lead to making your eyelashes more visible, which is generally the end goal of eyelash enhancement products.
Eyelash enhancement in the long term typically takes multiple months to achieve if growth and density claims are desired, and studies should be planned accordingly to allow for enough time ahead of product launch.