Long Wear and Durability
Long Wear is synonymous with high end when it comes to cosmetic and beauty products, and consumers are very picky with the quality of the products they purchase.
Through before and after images and subsequent analysis, VCS can demonstrate the percentage change in color space in the L*A*B* range. This allows us to directly measure the change from baseline, and calculate how long individual products hold up in relation to others.
Product Comparison studies are also possible in this fashion if you’re looking to make “versus the leading competitor” style claims as well.