Eye Area Studies
The area around the eyes is one of the first places that people tend to look, now so more than ever with the prevalence of mask use.
Because the eye area is often exposed to the elements it is constantly battered by wind, UV and sun exposure, extreme temperatures, dryness, and environmental pollution.
Documenting the effect of products in reducing the appearance of these stressors can help you to differentiate your product, boost your sales, and promote brand recognition as a leading developer of Anti-Aging products and actives.