Clinical Photography - Case 19

Makeup Application and Coverage

Even application claims require a visual grade or secondary quantification in order to make hard statements about product efficacy.

By applying makeup in phases and then taking controlled, clinical before and after images in the studio environment, a wide range of parameters can be tested.

These types of images can also be taken over time to see how makeup degrades and how long it lasts, helping to support All Day and Long Wear claims as well.