Clinical Photography - Case 16

All Day Makeup Claims

Cosmetic Claims are regulated just like skincare, and its extremely important to back up your product descriptions and marketing language.

For lipcare and facial cosmetics, All Day Wear and phrases like “ColorStay” are all deployed to discuss the durability of products, and these claims can propel a product into the high margin prestige brand levels.

VCS can use our clinical imaging to measure the Color Persistance and Durability of products, and to show how they hold up through normal In Use conditions. Image analysis allows us to demonstrate the regression as well.